brennenstuhl® hosts Virtual Product News Event
Despite the current situation and the absence of trade fairs, brennenstuhl® still did not want to miss out on a close and professional presentation of the new products and innovations. The idea of organising a virtual event with live show, live chat and video chat was the result.
On 15 June, the event began with a live stream, which provided technical expert knowledge, for example on the new energy efficiency directive, as well as product information. The executive board, product managers, marketing managers and the sales and export managers all worked together to create this stream.
After the livestream, the digital event platform was released, on which further product information on the new products was published.
Exclusive product launch for the brennenstuhl® Multi Battery 18V System
The highlight of the event was the big reveal of the latest outstanding innovation: the brennenstuhl® Multi Battery 18V System. With this, brennenstuhl® is launching the future for a new generation of work lights and revolutionising work lighting in the trades. The user gets maximum flexibility and even more efficiency through compatibility with five 18V battery systems: Bosch Professional, Makita, Metabo, Dewalt and Milwaukee.
New worklights in cooperation with Bosch Professional
Another highlight of the event was the presentation of the new worklights within the cooperation with Bosch Professional. Thanks to the partnership between the two experts, two new brennenstuhl® work lamps are compatible with the Bosch Professional 18V system and give users a boost in efficiency.
Further new products, additions to the range and new ErP directives
The event also served to present further new products that optimally complement the brennenstuhl® work lighting range and expand the assortment. For example, the manufacturer also presented its completed product series of CRI special lamps for use by detailers, painters and varnishers, as well as new solutions in the area of 360-degree work lighting, but also other, new worklight series. The product managers and experts for the lighting sector provided detailed advice, also with regard to the upcoming new Energy Efficiency Directive 2021 in the EU.